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CoinPartner Crypto Media UIUX & Growth

Business Model B2C
Year 2018'11 - 2022'3
Scope UIUX Design
Long-term UI/UX and product-growth support for CoinPartner, a major Japanese cryptocurrency media and information platform.
仮想通貨メディア
仮想通貨メディア
NFTマーケットプレイス
仮想通貨Wallet
仮想通貨Wallet
仮想通貨Wallet
仮想通貨Wallet
仮想通貨Wallet
仮想通貨Wallet
仮想通貨Wallet
Overview
We supported CoinPartner—originally launched as CoinOtaku—with UI/UX design across its cryptocurrency media platform, corporate site, landing pages, wallet application, and NFT marketplace.
The service grew to approximately 1.6 million monthly page views and more than 3,000 online-community members during the engagement.
Approach

  • Established the design function, design guidelines, and design system
  • Created media and application UI/UX and a CMS operating workflow
  • Implemented technical SEO, A/B testing, and conversion and click-through improvements
  • Supported corporate rebranding, paid search, membership CRM, staff development, and development-organization design

Outcome

The project strengthened collaboration between design and development and supported the launch of multiple media, corporate, landing-page, and wallet products. In July 2020, CoinOtaku joined the Beat Holdings Limited group.