Membership Rewards Platform Product Management

Business Model B2C

Year 2020'2 - 2020'12

Scope Product Management

Product management for a CRM and rewards platform linked to insurance products and services, serving 4.6 million members and 69 million monthly page views.

Overview

We provided product management for a CRM-based membership and rewards platform connected to insurance products and related services through a shared user ID.

Challenge

Rapid growth created a need to improve the site experience, strengthen specialist ownership across teams, introduce Web personalization, and rebuild the SEO program.

Approach

Planned and delivered campaign content and supporting systems
Built analytics dashboards and directed external development partners
Designed UI improvements and implemented content and technical SEO

Outcome

The team launched new campaign content, improved UI components through data analysis, and strengthened search rankings.
Within approximately one year of launch, the service had grown to 4.6 million members and 69 million monthly page views.

NEXT PROJECT

CoinPartner Crypto Media UIUX & Growth

Membership Rewards Platform Product Management

We provided product management for a CRM-based membership and rewards platform connected to insurance products and related services through a shared user ID.

The team launched new campaign content, improved UI components through data analysis, and strengthened search rankings. Within approximately one year of launch, the service had grown to 4.6 million members and 69 million monthly page views.

CoinPartner Crypto Media UIUX & Growth

The team launched new campaign content, improved UI components through data analysis, and strengthened search rankings.
Within approximately one year of launch, the service had grown to 4.6 million members and 69 million monthly page views.