Design Festa Growth & Digital Strategy
Business leadership and digital growth strategy for Design Festa, one of Asia’s largest international art events.
Overview
Design Festa is one of Asia’s largest international art events, welcoming anyone presenting original work without judging by age, nationality, genre, or professional status.
As the business lead, Seiichi Sato drove a digital-first growth strategy across the event and its related businesses.
Challenge
The organization needed stronger digital marketing, new services, additional Web expertise, effective management of an international team, and closer coordination across its event, gallery, café, and related operations.
Approach
- Developed staff, recruited specialists, and managed a multicultural team
- Launched new events and strengthened social and influencer marketing
- Produced websites and landing pages, managed advertising and CRM, and developed media partnerships and PR
- Led creative direction and photography across campaigns and services
Outcome
