Apparel E-Commerce Collection UIUX
UIUX design for a major apparel company’s collection created in collaboration with designer Christophe Lemaire.
Overview
We designed the digital shopping experience for a major apparel company’s collaborative collection with Christophe Lemaire, whose career has included creative leadership for brands such as Hermès and Lacoste.
Challenge
The collection sought to strengthen its brand expression while improving conversion and reducing abandonment compared with the previous year’s campaign.
Approach
- Mapped the customer journey
- Prioritized issues through a scored improvement specification
- Designed the collection-page interface and supporting user flows
Outcome
