Omotenashi Training Venture Development
Launched and developed the International Omotenashi Association across training, certification, education, publishing, and digital services.
Overview
The International Omotenashi Association was established to connect and broaden individual expressions of Japanese hospitality.
We supported the launch of the organization and developed services spanning professional training, certification, exam preparation, publishing, and editorial content.
Approach
- Designed revenue models, service operations, and organizational structure
- Developed the brand identity, logo, and association profile
- Produced websites, landing pages, and digital service infrastructure
- Built owned-media and advertising operations
- Recruited instructors, developed sales, and trained internal staff
Outcome
