{"id":1012,"date":"2021-12-22T11:51:30","date_gmt":"2021-12-22T02:51:30","guid":{"rendered":"https:\/\/kotowari.tech\/?post_type=portfolios&#038;p=1012"},"modified":"2026-08-21T16:47:11","modified_gmt":"2026-08-21T07:47:11","slug":"omotenashi","status":"publish","type":"portfolios","link":"https:\/\/aratama.tech\/en\/works\/omotenashi\/","title":{"rendered":"Omotenashi Training Venture Development"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1012\" class=\"elementor elementor-1012\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-877e70c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"877e70c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column 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1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-435691b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"435691b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0cf34e8\" data-id=\"0cf34e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17fcf26 elementor-widget elementor-widget-image\" data-id=\"17fcf26\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div 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decoding=\"async\" width=\"1754\" height=\"1241\" src=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/omotenashi1.8_page-0003.jpg\" class=\"attachment-full size-full\" alt=\"\u304a\u3082\u3066\u306a\u3057\" srcset=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/omotenashi1.8_page-0003.jpg 1754w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/omotenashi1.8_page-0003-300x212.jpg 300w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/omotenashi1.8_page-0003-1024x725.jpg 1024w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/omotenashi1.8_page-0003-768x543.jpg 768w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/omotenashi1.8_page-0003-1536x1087.jpg 1536w\" sizes=\"auto, (max-width: 1754px) 100vw, 1754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cab101a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"cab101a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cf64040\" data-id=\"cf64040\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-535aa3a elementor-widget elementor-widget-image\" data-id=\"535aa3a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1754\" height=\"1241\" src=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/omotenashi1.8_page-0004.jpg\" class=\"attachment-full size-full\" alt=\"\u304a\u3082\u3066\u306a\u3057\" srcset=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/omotenashi1.8_page-0004.jpg 1754w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/omotenashi1.8_page-0004-300x212.jpg 300w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/omotenashi1.8_page-0004-1024x725.jpg 1024w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/omotenashi1.8_page-0004-768x543.jpg 768w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/omotenashi1.8_page-0004-1536x1087.jpg 1536w\" sizes=\"auto, (max-width: 1754px) 100vw, 1754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7de3dfc\" data-id=\"7de3dfc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element 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sizes=\"auto, (max-width: 1754px) 100vw, 1754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-00e4d65\" data-id=\"00e4d65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc387fe elementor-widget elementor-widget-image\" data-id=\"dc387fe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1754\" height=\"1241\" src=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/omotenashi1.8_page-0006.jpg\" class=\"attachment-full size-full\" alt=\"\u304a\u3082\u3066\u306a\u3057\" srcset=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/omotenashi1.8_page-0006.jpg 1754w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/omotenashi1.8_page-0006-300x212.jpg 300w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/omotenashi1.8_page-0006-1024x725.jpg 1024w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/omotenashi1.8_page-0006-768x543.jpg 768w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/omotenashi1.8_page-0006-1536x1087.jpg 1536w\" sizes=\"auto, (max-width: 1754px) 100vw, 1754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa4921e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"aa4921e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-fcad7b8\" data-id=\"fcad7b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da3d4db elementor-widget elementor-widget-image\" data-id=\"da3d4db\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1754\" height=\"1241\" src=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/ci1.0_page-0002.jpg\" class=\"attachment-full size-full\" alt=\"\u304a\u3082\u3066\u306a\u3057\" srcset=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/ci1.0_page-0002.jpg 1754w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/ci1.0_page-0002-300x212.jpg 300w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/ci1.0_page-0002-1024x725.jpg 1024w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/ci1.0_page-0002-768x543.jpg 768w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/ci1.0_page-0002-1536x1087.jpg 1536w\" sizes=\"auto, (max-width: 1754px) 100vw, 1754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-39e67e3\" data-id=\"39e67e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3105b5a elementor-widget elementor-widget-image\" data-id=\"3105b5a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1754\" height=\"1241\" src=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/ci1.0_page-0003.jpg\" class=\"attachment-full size-full\" alt=\"\u304a\u3082\u3066\u306a\u3057\" srcset=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/ci1.0_page-0003.jpg 1754w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/ci1.0_page-0003-300x212.jpg 300w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/ci1.0_page-0003-1024x725.jpg 1024w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/ci1.0_page-0003-768x543.jpg 768w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/ci1.0_page-0003-1536x1087.jpg 1536w\" sizes=\"auto, (max-width: 1754px) 100vw, 1754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4a71eb5\" data-id=\"4a71eb5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9fed2e elementor-widget elementor-widget-image\" data-id=\"f9fed2e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1754\" height=\"1241\" src=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/ci1.0_page-0005.jpg\" class=\"attachment-full size-full\" alt=\"\u304a\u3082\u3066\u306a\u3057\" srcset=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/ci1.0_page-0005.jpg 1754w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/ci1.0_page-0005-300x212.jpg 300w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/ci1.0_page-0005-1024x725.jpg 1024w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/ci1.0_page-0005-768x543.jpg 768w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/ci1.0_page-0005-1536x1087.jpg 1536w\" sizes=\"auto, (max-width: 1754px) 100vw, 1754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51844a8f wrapper-small elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51844a8f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34f76ac6\" data-id=\"34f76ac6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c1646d elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"9c1646d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28f9bd4f elementor-widget elementor-widget-cygnitextbox\" data-id=\"28f9bd4f\" data-element_type=\"widget\" data-widget_type=\"cygnitextbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- Heading Wrapper -->\n<div class=\"text-wrapper\">\n    \n    <div style=\"\" class=\"caption align-left \" >Overview<\/div>\n  <h5   class=\" align-left\" style=\"font-weight:500;font-style:normal;\">The International Omotenashi Association was established to connect and broaden individual expressions of Japanese hospitality.<br>\nWe supported the launch of the organization and developed services spanning professional training, certification, exam preparation, publishing, and editorial content.<\/h5>   \n\n<\/div>\n<!--\/ Heading Wrapper -->\n\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d6909f elementor-widget elementor-widget-spacer\" data-id=\"9d6909f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15fac756 elementor-widget elementor-widget-cygnitextbox\" data-id=\"15fac756\" data-element_type=\"widget\" data-widget_type=\"cygnitextbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- Heading Wrapper -->\n<div class=\"text-wrapper\">\n    \n    <div style=\"\" class=\"caption align-left \" >Approach<\/div>\n  <p   class=\" align-left\" style=\"font-weight:400;font-style:normal;\"><ul>\n  <li>Designed revenue models, service operations, and organizational structure<\/li>\n  <li>Developed the brand identity, logo, and association profile<\/li>\n  <li>Produced websites, landing pages, and digital service infrastructure<\/li>\n  <li>Built owned-media and advertising operations<\/li>\n  <li>Recruited instructors, developed sales, and trained internal staff<\/li>\n<\/ul><\/p>   \n\n<\/div>\n<!--\/ Heading Wrapper -->\n\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59ce655 elementor-widget elementor-widget-spacer\" data-id=\"59ce655\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e100a70 elementor-widget elementor-widget-cygnitextbox\" data-id=\"3e100a70\" data-element_type=\"widget\" data-widget_type=\"cygnitextbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- Heading Wrapper -->\n<div class=\"text-wrapper\">\n    \n    <div style=\"\" class=\"caption align-left \" >Outcome<\/div>\n  <h4   class=\" align-left\" style=\"font-weight:500;font-style:normal;\">From the initial concept to monetized services, we digitally produced a platform for hospitality and education specialists.<br>\nThe resulting venture integrated service design, branding, Web marketing, creative direction, and ongoing operations.<\/h4>   \n\n<\/div>\n<!--\/ Heading Wrapper -->\n\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0057fe0 elementor-widget elementor-widget-spacer\" data-id=\"0057fe0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":1014,"template":"","meta":{"footnotes":""},"work-types":[],"class_list":["post-1012","portfolios","type-portfolios","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios\/1012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios"}],"about":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/types\/portfolios"}],"version-history":[{"count":3,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios\/1012\/revisions"}],"predecessor-version":[{"id":7591,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios\/1012\/revisions\/7591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/media\/1014"}],"wp:attachment":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/media?parent=1012"}],"wp:term":[{"taxonomy":"work-types","embeddable":true,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/work-types?post=1012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}