{"id":1039,"date":"2021-12-23T12:35:14","date_gmt":"2021-12-23T03:35:14","guid":{"rendered":"https:\/\/kotowari.tech\/?post_type=portfolios&#038;p=1039"},"modified":"2026-08-21T15:05:11","modified_gmt":"2026-08-21T06:05:11","slug":"ichiza","status":"publish","type":"portfolios","link":"https:\/\/aratama.tech\/en\/works\/ichiza\/","title":{"rendered":"ICHIZA Company Launch &#038; Rebranding"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1039\" class=\"elementor elementor-1039\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c816537 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c816537\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-447f329\" data-id=\"447f329\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c84f6c8 elementor-widget elementor-widget-image\" data-id=\"c84f6c8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-11-1.png\" class=\"attachment-full size-full\" alt=\"\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u4e8b\u696d\" srcset=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-11-1.png 1920w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-11-1-300x225.png 300w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-11-1-1024x768.png 1024w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-11-1-768x576.png 768w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-11-1-1536x1152.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8bb6a20\" data-id=\"8bb6a20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59bddc3 elementor-widget elementor-widget-image\" data-id=\"59bddc3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-12-1.png\" class=\"attachment-full size-full\" alt=\"\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u4e8b\u696d\" srcset=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-12-1.png 1920w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-12-1-300x225.png 300w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-12-1-1024x768.png 1024w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-12-1-768x576.png 768w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-12-1-1536x1152.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b7acc2 elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6b7acc2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-54e7ca0\" data-id=\"54e7ca0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6619be elementor-widget elementor-widget-image\" data-id=\"c6619be\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"595\" src=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/03\/andzpj-1.jpg\" class=\"attachment-full size-full\" alt=\"\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u4e8b\u696d\u65b0\u898f\u6cd5\u4eba\u5316\" srcset=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/03\/andzpj-1.jpg 842w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/03\/andzpj-1-300x212.jpg 300w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/03\/andzpj-1-768x543.jpg 768w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-283f307 elementor-widget elementor-widget-image\" data-id=\"283f307\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/03\/20190914_194354_ILCE-7M3_A7M04111-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/03\/20190914_194354_ILCE-7M3_A7M04111-2.jpg 1500w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/03\/20190914_194354_ILCE-7M3_A7M04111-2-300x200.jpg 300w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/03\/20190914_194354_ILCE-7M3_A7M04111-2-1024x683.jpg 1024w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/03\/20190914_194354_ILCE-7M3_A7M04111-2-768x512.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-17f8337\" data-id=\"17f8337\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11d5b96 elementor-widget elementor-widget-image\" data-id=\"11d5b96\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/03\/top-img001-compressor1.jpg\" class=\"attachment-full size-full\" alt=\"\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u4e8b\u696d\u65b0\u898f\u6cd5\u4eba\u5316\" srcset=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/03\/top-img001-compressor1.jpg 1500w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/03\/top-img001-compressor1-300x200.jpg 300w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/03\/top-img001-compressor1-1024x683.jpg 1024w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/03\/top-img001-compressor1-768x512.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4857128 elementor-widget elementor-widget-image\" data-id=\"4857128\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1914\" height=\"1123\" src=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/03\/top-img002-compressor.jpg\" class=\"attachment-full size-full\" alt=\"\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\" srcset=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/03\/top-img002-compressor.jpg 1914w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/03\/top-img002-compressor-300x176.jpg 300w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/03\/top-img002-compressor-1024x601.jpg 1024w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/03\/top-img002-compressor-768x451.jpg 768w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/03\/top-img002-compressor-1536x901.jpg 1536w\" sizes=\"auto, (max-width: 1914px) 100vw, 1914px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d01eab3\" data-id=\"d01eab3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6363422 elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"6363422\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=_9AzQ5rnhyA&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-436629c elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"436629c\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=jKdag2tgP8o&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab07e41 elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"ab07e41\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=evV2d0YRAHA&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51844a8f wrapper-small elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51844a8f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34f76ac6\" data-id=\"34f76ac6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c1646d elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"9c1646d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28f9bd4f elementor-widget elementor-widget-cygnitextbox\" data-id=\"28f9bd4f\" data-element_type=\"widget\" data-widget_type=\"cygnitextbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- Heading Wrapper -->\n<div class=\"text-wrapper\">\n    \n    <div data-delay=\"0\" style=\"\" class=\"caption align-left has-animation lines-fade-up\" data-scroll>Overview<\/div>\n  <h5 data-scroll data-delay=\"0\"  class=\"has-animation lines-fade-up align-left\" style=\"font-weight:500;font-style:normal;\">We supported the incorporation and rebranding of an entertainment company that creates live experiences through the direction, booking, and development of artists, performers, dancers, and entertainers.<\/h5>   \n\n<\/div>\n<!--\/ Heading Wrapper -->\n\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d6909f elementor-widget elementor-widget-spacer\" data-id=\"9d6909f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15fac756 elementor-widget elementor-widget-cygnitextbox\" data-id=\"15fac756\" data-element_type=\"widget\" data-widget_type=\"cygnitextbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- Heading Wrapper -->\n<div class=\"text-wrapper\">\n    \n    <div data-delay=\"0.4\" style=\"\" class=\"caption align-left has-animation lines-fade-up\" data-scroll>Approach<\/div>\n  <p data-scroll data-delay=\"0.4\"  class=\"has-animation lines-fade-up align-left\" style=\"font-weight:400;font-style:normal;\"><ul>\n  <li>Defined the design concept and refreshed the corporate identity<\/li>\n  <li>Built the corporate website, landing pages, and owned-media platform<\/li>\n  <li>Developed B2B acquisition through digital marketing<\/li>\n  <li>Supported performer recruitment, staff development, and organizational management<\/li>\n<\/ul><\/p>   \n\n<\/div>\n<!--\/ Heading Wrapper -->\n\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f70e6b6 elementor-widget elementor-widget-spacer\" data-id=\"f70e6b6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e100a70 elementor-widget elementor-widget-cygnitextbox\" data-id=\"3e100a70\" data-element_type=\"widget\" data-widget_type=\"cygnitextbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- Heading Wrapper -->\n<div class=\"text-wrapper\">\n    \n    <div data-delay=\"0\" style=\"\" class=\"caption align-left has-animation lines-fade-up\" data-scroll>Outcome<\/div>\n  <h4 data-scroll data-delay=\"0\"  class=\"has-animation lines-fade-up align-left\" style=\"font-weight:500;font-style:normal;\">The rebrand introduced a new creative perspective to the entertainment-performance market, including promotion for artists exploring body augmentation and sensory expansion.<br>\nThe digital strategy also generated new B2B sales opportunities.<\/h4>   \n\n<\/div>\n<!--\/ Heading Wrapper -->\n\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0057fe0 elementor-widget elementor-widget-spacer\" data-id=\"0057fe0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":1051,"template":"","meta":{"footnotes":""},"work-types":[],"class_list":["post-1039","portfolios","type-portfolios","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios\/1039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios"}],"about":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/types\/portfolios"}],"version-history":[{"count":3,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios\/1039\/revisions"}],"predecessor-version":[{"id":7575,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios\/1039\/revisions\/7575"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/media\/1051"}],"wp:attachment":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/media?parent=1039"}],"wp:term":[{"taxonomy":"work-types","embeddable":true,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/work-types?post=1039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}