{"id":1077,"date":"2021-12-26T14:07:37","date_gmt":"2021-12-26T05:07:37","guid":{"rendered":"https:\/\/kotowari.tech\/?post_type=portfolios&p=1077"},"modified":"2026-08-21T16:45:02","modified_gmt":"2026-08-21T07:45:02","slug":"innova","status":"publish","type":"portfolios","link":"https:\/\/aratama.tech\/en\/works\/innova\/","title":{"rendered":"B2B Content SEO & Media Growth"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\"\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\"\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Overview<\/div>\n
Working with a leading content-marketing company, we directed a B2B owned-media platform designed to build awareness and generate leads for cloud services used by accounting, HR, and general-administration teams.<\/h5> \n\n<\/div>\n\n\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Approach<\/div>\n

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  • Developed personas and customer journey maps<\/li>\n
  • Built keyword portfolios and proposed editorial themes<\/li>\n
  • Planned content across operational efficiency, accounting guidance, news, and downloadable resources<\/li>\n
  • Directed writers and proofreaders and established an article-editing workflow<\/li>\n<\/ul><\/p> \n\n<\/div>\n\n\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Outcome<\/div>\n

    The program expanded keyword coverage and long-tail search visibility.
    Page views, unique users, time on site, and conversions grew steadily, contributing to product leads and a stronger customer base.<\/h4> \n\n<\/div>\n\n\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    <\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":3960,"template":"","meta":{"footnotes":""},"work-types":[],"class_list":["post-1077","portfolios","type-portfolios","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios\/1077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios"}],"about":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/types\/portfolios"}],"version-history":[{"count":3,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios\/1077\/revisions"}],"predecessor-version":[{"id":7588,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios\/1077\/revisions\/7588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/media\/3960"}],"wp:attachment":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/media?parent=1077"}],"wp:term":[{"taxonomy":"work-types","embeddable":true,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/work-types?post=1077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}