{"id":1136,"date":"2021-12-27T21:35:33","date_gmt":"2021-12-27T12:35:33","guid":{"rendered":"https:\/\/kotowari.tech\/?post_type=portfolios&#038;p=1136"},"modified":"2026-08-21T16:57:30","modified_gmt":"2026-08-21T07:57:30","slug":"cryptocurrency-tax","status":"publish","type":"portfolios","link":"https:\/\/aratama.tech\/en\/works\/cryptocurrency-tax\/","title":{"rendered":"Crypto Tax Product Marketing &#038; UI\/UX"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1136\" class=\"elementor elementor-1136\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ce4428 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0ce4428\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ec37336\" data-id=\"ec37336\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16dcbca elementor-widget elementor-widget-image\" data-id=\"16dcbca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-18-1.png\" class=\"attachment-full size-full\" alt=\"\u4eee\u60f3\u901a\u8ca8\u7a0e\u52d9\u30d7\u30ed\u30c0\u30af\u30c8\" srcset=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-18-1.png 1920w, 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class=\"elementor-element elementor-element-70f136d elementor-widget elementor-widget-image\" data-id=\"70f136d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-9-1.png\" class=\"attachment-full size-full\" alt=\"\u4eee\u60f3\u901a\u8ca8\u7a0e\u52d9\u30d7\u30ed\u30c0\u30af\u30c8\" srcset=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-9-1.png 1920w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-9-1-300x225.png 300w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-9-1-1024x768.png 1024w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-9-1-768x576.png 768w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-9-1-1536x1152.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d0967c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5d0967c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8c75b14\" data-id=\"8c75b14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7101434 elementor-widget elementor-widget-image\" data-id=\"7101434\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-15-1.png\" class=\"attachment-full size-full\" alt=\"\u4eee\u60f3\u901a\u8ca8\u7a0e\u52d9\u30d7\u30ed\u30c0\u30af\u30c8\" srcset=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-15-1.png 1920w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-15-1-300x225.png 300w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-15-1-1024x768.png 1024w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-15-1-768x576.png 768w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-15-1-1536x1152.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-88a15ee\" data-id=\"88a15ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19d8f3c elementor-widget elementor-widget-image\" data-id=\"19d8f3c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-14-1.png\" class=\"attachment-full size-full\" alt=\"\u4eee\u60f3\u901a\u8ca8\u7a0e\u52d9\u30d7\u30ed\u30c0\u30af\u30c8\" srcset=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-14-1.png 1920w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-14-1-300x225.png 300w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-14-1-1024x768.png 1024w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-14-1-768x576.png 768w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-14-1-1536x1152.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51844a8f wrapper-small elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51844a8f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34f76ac6\" data-id=\"34f76ac6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c1646d elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"9c1646d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28f9bd4f elementor-widget elementor-widget-cygnitextbox\" data-id=\"28f9bd4f\" data-element_type=\"widget\" data-widget_type=\"cygnitextbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- Heading Wrapper -->\n<div class=\"text-wrapper\">\n    \n    <div style=\"\" class=\"caption align-left \" >Overview<\/div>\n  <h5   class=\" align-left\" style=\"font-weight:500;font-style:normal;\">We helped a cryptocurrency and blockchain startup establish a marketing team for its cryptocurrency tax product while improving the product website\u2019s user experience.<\/h5>   \n\n<\/div>\n<!--\/ Heading Wrapper -->\n\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d6909f elementor-widget elementor-widget-spacer\" data-id=\"9d6909f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15fac756 elementor-widget elementor-widget-cygnitextbox\" data-id=\"15fac756\" data-element_type=\"widget\" data-widget_type=\"cygnitextbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- Heading Wrapper -->\n<div class=\"text-wrapper\">\n    \n    <div style=\"\" class=\"caption align-left \" >Approach<\/div>\n  <p   class=\" align-left\" style=\"font-weight:400;font-style:normal;\"><ul>\n  <li>Created personas and customer journey maps<\/li>\n  <li>Launched an owned-media program and built a content SEO operation<\/li>\n  <li>Designed UI\/UX improvements<\/li>\n  <li>Supported search and social advertising, affiliate programs, CRM, and monetization<\/li>\n  <li>Trained the internal team to operate the program independently<\/li>\n<\/ul><\/p>   \n\n<\/div>\n<!--\/ Heading Wrapper -->\n\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b2386f elementor-widget elementor-widget-spacer\" data-id=\"5b2386f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e100a70 elementor-widget elementor-widget-cygnitextbox\" data-id=\"3e100a70\" data-element_type=\"widget\" data-widget_type=\"cygnitextbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- Heading Wrapper -->\n<div class=\"text-wrapper\">\n    \n    <div style=\"\" class=\"caption align-left \" >Outcome<\/div>\n  <h4   class=\" align-left\" style=\"font-weight:500;font-style:normal;\">Relevant cryptocurrency-tax keywords gained stronger search positions, while product conversions and conversion rates improved.<br>\nThe project also established sustainable internal systems for media operations, advertising, and creative production.<\/h4>   \n\n<\/div>\n<!--\/ Heading Wrapper -->\n\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0057fe0 elementor-widget elementor-widget-spacer\" data-id=\"0057fe0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":3955,"template":"","meta":{"footnotes":""},"work-types":[],"class_list":["post-1136","portfolios","type-portfolios","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios\/1136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios"}],"about":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/types\/portfolios"}],"version-history":[{"count":3,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios\/1136\/revisions"}],"predecessor-version":[{"id":7597,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios\/1136\/revisions\/7597"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/media\/3955"}],"wp:attachment":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/media?parent=1136"}],"wp:term":[{"taxonomy":"work-types","embeddable":true,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/work-types?post=1136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}