{"id":1154,"date":"2021-12-24T15:13:30","date_gmt":"2021-12-24T06:13:30","guid":{"rendered":"https:\/\/kotowari.tech\/?post_type=portfolios&#038;p=1154"},"modified":"2026-08-21T16:41:37","modified_gmt":"2026-08-21T07:41:37","slug":"touki","status":"publish","type":"portfolios","link":"https:\/\/aratama.tech\/en\/works\/touki\/","title":{"rendered":"Custom Ceramics E-Commerce Rebrand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1154\" class=\"elementor elementor-1154\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08bc517 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"08bc517\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-948b8a4\" data-id=\"948b8a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6a5c5f elementor-widget elementor-widget-image\" data-id=\"b6a5c5f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-27-1.png\" class=\"attachment-full size-full\" alt=\"\u30aa\u30ea\u30b8\u30ca\u30eb\u9676\u5668\u5236\u4f5c\" srcset=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-27-1.png 1920w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-27-1-300x225.png 300w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-27-1-1024x768.png 1024w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-27-1-768x576.png 768w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-27-1-1536x1152.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b0f56e9\" data-id=\"b0f56e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca7eb1d elementor-widget elementor-widget-image\" data-id=\"ca7eb1d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-8-1.png\" class=\"attachment-full size-full\" alt=\"\u30aa\u30ea\u30b8\u30ca\u30eb\u9676\u5668\u5236\u4f5c\" srcset=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-8-1.png 1920w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-8-1-300x225.png 300w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-8-1-1024x768.png 1024w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-8-1-768x576.png 768w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/12\/mockup-of-an-ipad-pro-and-an-iphone-11-pro-at-a-studio-2032-el1-8-1-1536x1152.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a15883 elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0a15883\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-bce4f6a\" data-id=\"bce4f6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f2b87a elementor-widget elementor-widget-image\" data-id=\"0f2b87a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/03\/DSC03134.jpeg\" class=\"attachment-full size-full\" alt=\"\u30aa\u30ea\u30b8\u30ca\u30eb\u30d7\u30ea\u30f3\u30c8\" srcset=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/03\/DSC03134.jpeg 2000w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/03\/DSC03134-300x169.jpeg 300w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/03\/DSC03134-1024x576.jpeg 1024w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/03\/DSC03134-768x432.jpeg 768w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/03\/DSC03134-1536x864.jpeg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-72a9ebd\" data-id=\"72a9ebd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b54587 elementor-widget elementor-widget-image\" data-id=\"1b54587\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/03\/touki-design.jpeg\" class=\"attachment-full size-full\" alt=\"\u30aa\u30ea\u30b8\u30ca\u30eb\u30d7\u30ea\u30f3\u30c8\" srcset=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/03\/touki-design.jpeg 1500w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/03\/touki-design-300x200.jpeg 300w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/03\/touki-design-1024x683.jpeg 1024w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2021\/03\/touki-design-768x512.jpeg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f49aeed\" data-id=\"f49aeed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4a17c6 elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"d4a17c6\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=SAah0Rg1G_k&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51844a8f wrapper-small elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51844a8f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34f76ac6\" data-id=\"34f76ac6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c1646d elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"9c1646d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28f9bd4f elementor-widget elementor-widget-cygnitextbox\" data-id=\"28f9bd4f\" data-element_type=\"widget\" data-widget_type=\"cygnitextbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- Heading Wrapper -->\n<div class=\"text-wrapper\">\n    \n    <div data-delay=\"0\" style=\"\" class=\"caption align-left has-animation lines-fade-up\" data-scroll>Overview<\/div>\n  <h5 data-scroll data-delay=\"0\"  class=\"has-animation lines-fade-up align-left\" style=\"font-weight:500;font-style:normal;\">We led the rebranding of First Sting, a manufacturer with its own workshop and skilled craftspeople producing custom ceramics, caf\u00e9 tableware, and OEM lifestyle goods for clients throughout Japan.<\/h5>   \n\n<\/div>\n<!--\/ Heading Wrapper -->\n\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08d10c2 elementor-widget elementor-widget-spacer\" data-id=\"08d10c2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15fac756 elementor-widget elementor-widget-cygnitextbox\" data-id=\"15fac756\" data-element_type=\"widget\" data-widget_type=\"cygnitextbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- Heading Wrapper -->\n<div class=\"text-wrapper\">\n    \n    <div data-delay=\"0.4\" style=\"\" class=\"caption align-left has-animation lines-fade-up\" data-scroll>Challenge<\/div>\n  <p data-scroll data-delay=\"0.4\"  class=\"has-animation lines-fade-up align-left\" style=\"font-weight:400;font-style:normal;\">The business needed to respond to changes in search rankings, improve the cost efficiency of outsourced advertising, and create a higher-value service offering.<\/p>   \n\n<\/div>\n<!--\/ Heading Wrapper -->\n\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d6909f elementor-widget elementor-widget-spacer\" data-id=\"9d6909f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5d424a elementor-widget elementor-widget-cygnitextbox\" data-id=\"f5d424a\" data-element_type=\"widget\" data-widget_type=\"cygnitextbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- Heading Wrapper -->\n<div class=\"text-wrapper\">\n    \n    <div data-delay=\"0.4\" style=\"\" class=\"caption align-left has-animation lines-fade-up\" data-scroll>Approach<\/div>\n  <p data-scroll data-delay=\"0.4\"  class=\"has-animation lines-fade-up align-left\" style=\"font-weight:400;font-style:normal;\"><ul>\n  <li>Reviewed the existing user experience and implemented site-wide technical and on-page SEO<\/li>\n  <li>Planned a new service and repositioned the brand for a premium market<\/li>\n  <li>Brought owned-media and digital-advertising operations in-house<\/li>\n  <li>Advised and developed the internal team responsible for growth<\/li>\n<\/ul><\/p>   \n\n<\/div>\n<!--\/ Heading Wrapper -->\n\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bca8c79 elementor-widget elementor-widget-spacer\" data-id=\"bca8c79\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e100a70 elementor-widget elementor-widget-cygnitextbox\" data-id=\"3e100a70\" data-element_type=\"widget\" data-widget_type=\"cygnitextbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- Heading Wrapper -->\n<div class=\"text-wrapper\">\n    \n    <div data-delay=\"0\" style=\"\" class=\"caption align-left has-animation lines-fade-up\" data-scroll>Outcome<\/div>\n  <h4 data-scroll data-delay=\"0\"  class=\"has-animation lines-fade-up align-left\" style=\"font-weight:500;font-style:normal;\">The project improved advertising ROI, launched a premium e-commerce brand, generated new leads, and created stronger upsell, cross-sell, and repeat-purchase opportunities across the existing customer base.<\/h4>   \n\n<\/div>\n<!--\/ Heading Wrapper -->\n\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0057fe0 elementor-widget elementor-widget-spacer\" data-id=\"0057fe0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8d43c3 elementor-widget elementor-widget-cygnitextbox\" data-id=\"d8d43c3\" data-element_type=\"widget\" data-widget_type=\"cygnitextbox.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- Heading Wrapper -->\n<div class=\"text-wrapper\">\n    \n    <div data-delay=\"0.4\" style=\"\" class=\"caption align-left has-animation lines-fade-up\" data-scroll>\u53c2\u7167<\/div>\n  <p data-scroll data-delay=\"0.4\"  class=\"has-animation lines-fade-up align-left\" style=\"font-weight:400;font-style:normal;\"><div class=\"ProjectLink\"><a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000001.000061203.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u30ab\u30d5\u30a7\u5e97\u8217\u30fbOEM\u30b0\u30c3\u30ba\u5236\u4f5c\u4f01\u696d\u62c5\u5f53\u8005\u5411\u3051\u9676\u5668\u5236\u4f5c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/a><\/div>\n<div class=\"ProjectLink\"><a href=\"https:\/\/premier.original-touki.com\/media\/cafemonochrome\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3010\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3011\u6620\u753b\u597d\u304d\u304c\u96c6\u307e\u308b\u500b\u6027\u7684\u306a\u96a0\u308c\u5bb6\u7684\u30ab\u30d5\u30a7\u306e\u30aa\u30ea\u30b8\u30ca\u30eb\u30de\u30b0\u30ab\u30c3\u30d7\u30fb\u30d7\u30ec\u30fc\u30c8<\/a><\/div><\/p>   \n\n<\/div>\n<!--\/ Heading Wrapper -->\n\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":1160,"template":"","meta":{"footnotes":""},"work-types":[],"class_list":["post-1154","portfolios","type-portfolios","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios\/1154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios"}],"about":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/types\/portfolios"}],"version-history":[{"count":3,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios\/1154\/revisions"}],"predecessor-version":[{"id":7580,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios\/1154\/revisions\/7580"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/media\/1160"}],"wp:attachment":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/media?parent=1154"}],"wp:term":[{"taxonomy":"work-types","embeddable":true,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/work-types?post=1154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}