{"id":4462,"date":"2021-12-28T16:01:23","date_gmt":"2021-12-28T07:01:23","guid":{"rendered":"https:\/\/aratama.tech\/?post_type=portfolios&p=4462"},"modified":"2026-08-21T17:01:21","modified_gmt":"2026-08-21T08:01:21","slug":"ec-collection","status":"publish","type":"portfolios","link":"https:\/\/aratama.tech\/en\/works\/ec-collection\/","title":{"rendered":"Apparel E-Commerce Collection UIUX"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"EC\u30b5\u30a4\u30c8UIUX\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Overview<\/div>\n
We designed the digital shopping experience for a major apparel company\u2019s collaborative collection with Christophe Lemaire, whose career has included creative leadership for brands such as Herm\u00e8s and Lacoste.<\/h5> \n\n<\/div>\n\n\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Challenge<\/div>\n

The collection sought to strengthen its brand expression while improving conversion and reducing abandonment compared with the previous year\u2019s campaign.<\/p> \n\n<\/div>\n\n\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Approach<\/div>\n

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  • Mapped the customer journey<\/li>\n
  • Prioritized issues through a scored improvement specification<\/li>\n
  • Designed the collection-page interface and supporting user flows<\/li>\n<\/ul><\/p> \n\n<\/div>\n\n\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Outcome<\/div>\n

    The campaign experience launched with improvements to conversion performance and abandonment while presenting a stronger, more coherent brand experience.<\/h4> \n\n<\/div>\n\n\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    <\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":4699,"template":"","meta":{"footnotes":""},"work-types":[],"class_list":["post-4462","portfolios","type-portfolios","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios\/4462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios"}],"about":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/types\/portfolios"}],"version-history":[{"count":3,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios\/4462\/revisions"}],"predecessor-version":[{"id":7602,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios\/4462\/revisions\/7602"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/media\/4699"}],"wp:attachment":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/media?parent=4462"}],"wp:term":[{"taxonomy":"work-types","embeddable":true,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/work-types?post=4462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}