{"id":7032,"date":"2021-12-29T05:36:28","date_gmt":"2021-12-28T20:36:28","guid":{"rendered":"https:\/\/aratama.tech\/?post_type=portfolios&p=7032"},"modified":"2026-08-21T17:04:26","modified_gmt":"2026-08-21T08:04:26","slug":"pointsite","status":"publish","type":"portfolios","link":"https:\/\/aratama.tech\/en\/works\/pointsite\/","title":{"rendered":"Membership Rewards Platform Product Management"},"content":{"rendered":"\t\t
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\"\u30dd\u30a4\u30f3\u30c8\u30b5\u30a4\u30c8\"<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Overview<\/div>\n
We provided product management for a CRM-based membership and rewards platform connected to insurance products and related services through a shared user ID.<\/h5> \n\n<\/div>\n\n\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Challenge<\/div>\n

Rapid growth created a need to improve the site experience, strengthen specialist ownership across teams, introduce Web personalization, and rebuild the SEO program.<\/p> \n\n<\/div>\n\n\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Approach<\/div>\n

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  • Planned and delivered campaign content and supporting systems<\/li>\n
  • Built analytics dashboards and directed external development partners<\/li>\n
  • Designed UI improvements and implemented content and technical SEO<\/li>\n<\/ul><\/p> \n\n<\/div>\n\n\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Outcome<\/div>\n

    The team launched new campaign content, improved UI components through data analysis, and strengthened search rankings.
    \nWithin approximately one year of launch, the service had grown to 4.6 million members and 69 million monthly page views.<\/h4> \n\n<\/div>\n\n\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    <\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":3919,"template":"","meta":{"footnotes":""},"work-types":[],"class_list":["post-7032","portfolios","type-portfolios","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios\/7032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios"}],"about":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/types\/portfolios"}],"version-history":[{"count":3,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios\/7032\/revisions"}],"predecessor-version":[{"id":7606,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios\/7032\/revisions\/7606"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/media\/3919"}],"wp:attachment":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/media?parent=7032"}],"wp:term":[{"taxonomy":"work-types","embeddable":true,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/work-types?post=7032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}