{"id":7341,"date":"2026-08-13T10:56:05","date_gmt":"2026-08-13T01:56:05","guid":{"rendered":"https:\/\/aratama.tech\/?post_type=portfolios&#038;p=7341"},"modified":"2026-08-21T19:16:01","modified_gmt":"2026-08-21T10:16:01","slug":"tamagodaruma","status":"publish","type":"portfolios","link":"https:\/\/aratama.tech\/en\/works\/tamagodaruma\/","title":{"rendered":"TamagoDaruma | Childcare &#038; Family Support Media"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7341\" class=\"elementor elementor-7341\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-966e175 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"966e175\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da2d8c1\" data-id=\"da2d8c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d388fba elementor-widget elementor-widget-image\" data-id=\"d388fba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1731\" height=\"909\" src=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2026\/08\/ehon_top1.webp\" class=\"attachment-full size-full\" alt=\"\u305f\u307e\u3054\u3060\u308b\u307e\uff5c\u5b50\u80b2\u3066\u30fb\u4fdd\u80b2\u30fb\u5bb6\u65cf\u652f\u63f4\u306e\u5b9f\u7528\u30e1\u30c7\u30a3\u30a2\" srcset=\"https:\/\/aratama.tech\/en\/wp-content\/uploads\/2026\/08\/ehon_top1.webp 1731w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2026\/08\/ehon_top1-300x158.webp 300w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2026\/08\/ehon_top1-1024x538.webp 1024w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2026\/08\/ehon_top1-768x403.webp 768w, https:\/\/aratama.tech\/en\/wp-content\/uploads\/2026\/08\/ehon_top1-1536x807.webp 1536w\" sizes=\"auto, (max-width: 1731px) 100vw, 1731px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51844a8f wrapper-small elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51844a8f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34f76ac6\" data-id=\"34f76ac6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-910fa17 elementor-widget elementor-widget-html\" data-id=\"910fa17\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\n  #aratama-work-tamagodaruma,\n  #aratama-work-tamagodaruma * {\n    box-sizing: border-box;\n  }\n\n  #aratama-work-tamagodaruma {\n    width: 100%;\n    max-width: 920px;\n    margin: 0 auto;\n    padding: 24px 20px 72px;\n    color: #222;\n    background: transparent;\n    font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto,\n      Helvetica, Arial, sans-serif;\n    font-size: 16px;\n    font-weight: 400;\n    line-height: 1.9;\n    letter-spacing: 0.015em;\n    text-align: left;\n    overflow-wrap: anywhere;\n  }\n\n  #aratama-work-tamagodaruma h2,\n  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#aratama-work-tamagodaruma .aratama-work-external {\n    display: inline-block;\n    margin-left: 0.2em;\n    font-family: Arial, Helvetica, sans-serif;\n    font-size: 0.9em;\n    font-style: normal;\n    font-weight: 400;\n    font-variant-emoji: text;\n    line-height: 1;\n    text-decoration: none;\n  }\n\n  @media (max-width: 767px) {\n    #aratama-work-tamagodaruma {\n      padding: 12px 4px 56px;\n      font-size: 16px;\n      line-height: 1.85;\n    }\n\n    #aratama-work-tamagodaruma h2 {\n      margin-top: 44px;\n    }\n  }\n<\/style>\n\n<article id=\"aratama-work-tamagodaruma\" lang=\"en\">\n  <p>\n    TamagoDaruma is a practical media platform operated by ONE ROOF ALLIANCE, providing families with useful information and resources on childcare, early education, and family support.\n  <\/p>\n\n  <p>\n    The project encompasses media strategy, information architecture, UI\/UX design, Web development, SEO\/AIO, content planning, analytics, and ongoing operations.<\/p>\n\n  <h2>Project Overview<\/h2>\n\n  <p>\n    Raising a family involves a wide and often complex range of decisions\u2014from\n    childcare services, public support programs, work and family life, and\n    education to play, learning, and everyday concerns. Because the right choice\n    depends on each family\u2019s circumstances, information must be accurate,\n    clearly organized, and connected to practical next steps.\n  <\/p>\n\n  <p>\n    TamagoDaruma brings together guidance on parenting, play and learning,\n    childcare and support services, public programs, careers in childcare, and\n    original content for families. The platform is designed not simply to\n    provide articles, but to help readers compare options, seek support, and\n    access relevant services.\n  <\/p>\n\n  <h2>Scope of Work<\/h2>\n\n  <h3>Media Strategy and Information Architecture<\/h3>\n\n  <p>\n    We mapped the different needs and search behaviors of families, childcare\n    and support professionals, businesses, and institutions. Based on those\n    journeys, we designed a media structure that connects categories, articles,\n    downloadable resources, services, and inquiry pathways.\n  <\/p>\n\n  <h3>UI\/UX Design and Web Development<\/h3>\n\n  <p>\n    We improved content discovery and created a reading experience that remains\n    clear and comfortable on smartphones. The resulting Web foundation supports\n    editorial articles, free resources, picture book animations for early\n    Japanese speech, service information, and both Japanese- and English-language\n    content within a connected media ecosystem.\n  <\/p>\n\n  <h3>SEO\/AIO and Editorial Operations<\/h3>\n\n  <p>\n    Search data and reader needs inform topic selection, article planning,\n    editing, publication, and ongoing improvement. Content is developed with an\n    emphasis on primary sources, public institutions, and official information,\n    then structured so that both search engines and conversational AI systems\n    can understand its context, purpose, and supporting evidence.\n  <\/p>\n\n  <p>\n    English content is not treated as a direct translation of the Japanese\n    site. It is adapted for international families living in or visiting Japan,\n    as well as overseas readers seeking reliable information about Japanese\n    childcare, education, and family life.\n  <\/p>\n\n  <h3>Original Content Development<\/h3>\n\n  <p>\n    In addition to editorial articles, we plan and produce practical resources\n    that families and childcare settings can use directly. These include free\n    downloadable materials and original picture book animations that introduce\n    babies and young children to Japanese sounds through stories, songs, music,\n    and moving image.\n  <\/p>\n\n  <h2>From Media to a Family Support Platform<\/h2>\n\n  <p>\n    TamagoDaruma continues to develop beyond an information website. Its service\n    pathways now connect families with practical guidance, support businesses\n    and institutions working in childcare and education, provide advertising\n    and communication opportunities, and expand original parent-and-child\n    content across articles, picture books, music, and animation.\n  <\/p>\n\n  <p>\n    Through continuous analysis and improvement, the project is building a\n    trustworthy digital foundation that helps readers move from uncertainty to\n    understanding\u2014and from understanding to an appropriate next step.\n  <\/p>\n\n  <p>\n    <a href=\"https:\/\/en.tamagodaruma.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Visit the TamagoDaruma website<span class=\"aratama-work-external\" aria-hidden=\"true\">&#x2197;&#xFE0E;<\/span><\/a><br>\n    <a href=\"https:\/\/en.tamagodaruma.com\/service\/\" target=\"_blank\" rel=\"noopener noreferrer\">Explore TamagoDaruma services<span class=\"aratama-work-external\" aria-hidden=\"true\">&#x2197;&#xFE0E;<\/span><\/a>\n  <\/p>\n<\/article>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":7363,"template":"","meta":{"footnotes":""},"work-types":[],"class_list":["post-7341","portfolios","type-portfolios","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios\/7341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios"}],"about":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/types\/portfolios"}],"version-history":[{"count":3,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios\/7341\/revisions"}],"predecessor-version":[{"id":7664,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios\/7341\/revisions\/7664"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/media\/7363"}],"wp:attachment":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/media?parent=7341"}],"wp:term":[{"taxonomy":"work-types","embeddable":true,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/work-types?post=7341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}