{"id":7342,"date":"2026-08-13T10:59:58","date_gmt":"2026-08-13T01:59:58","guid":{"rendered":"https:\/\/aratama.tech\/?post_type=portfolios&#038;p=7342"},"modified":"2026-08-21T22:29:43","modified_gmt":"2026-08-21T13:29:43","slug":"google-ai-mode","status":"publish","type":"portfolios","link":"https:\/\/aratama.tech\/en\/works\/google-ai-mode\/","title":{"rendered":"Google Search AI Mode TV Commercial | AI Creative Production"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7342\" class=\"elementor elementor-7342\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-966e175 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"966e175\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da2d8c1\" data-id=\"da2d8c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0690e4 elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"a0690e4\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=EyToC4DfjDA&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51844a8f wrapper-small elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51844a8f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34f76ac6\" data-id=\"34f76ac6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-910fa17 elementor-widget elementor-widget-html\" data-id=\"910fa17\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\n  #aratama-work-google-ai-mode,\n  #aratama-work-google-ai-mode * {\n    box-sizing: border-box;\n  }\n\n  #aratama-work-google-ai-mode {\n    width: 100%;\n    max-width: 920px;\n    margin: 0 auto;\n    padding: 24px 20px 72px;\n    color: #222;\n    background: transparent;\n    font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Arial,\n      Helvetica, sans-serif;\n    font-size: 16px;\n    font-weight: 400;\n    line-height: 1.9;\n    letter-spacing: 0.02em;\n    text-align: left;\n    overflow-wrap: anywhere;\n  }\n\n  #aratama-work-google-ai-mode h2,\n  #aratama-work-google-ai-mode h3,\n  #aratama-work-google-ai-mode p {\n    padding: 0;\n    border: 0;\n    background: none;\n    text-transform: none;\n  }\n\n  #aratama-work-google-ai-mode h2 {\n    margin: 56px 0 20px;\n    padding-bottom: 12px;\n    color: #111;\n    border-bottom: 1px solid #ddd;\n    font-size: clamp(20px, 3vw, 24px);\n    font-weight: 600;\n    line-height: 1.5;\n    letter-spacing: 0.03em;\n  }\n\n  #aratama-work-google-ai-mode h3 {\n    margin: 32px 0 12px;\n    color: #222;\n    font-size: 17px;\n    font-weight: 600;\n    line-height: 1.6;\n  }\n\n  #aratama-work-google-ai-mode p {\n    margin: 0 0 20px;\n  }\n\n  #aratama-work-google-ai-mode strong {\n    font-weight: 600;\n  }\n\n  #aratama-work-google-ai-mode a {\n    color: #222;\n    text-decoration: underline;\n    text-decoration-thickness: 1px;\n    text-underline-offset: 0.2em;\n  }\n\n  #aratama-work-google-ai-mode a:hover,\n  #aratama-work-google-ai-mode a:focus-visible {\n    opacity: 0.65;\n  }\n\n  #aratama-work-google-ai-mode .aratama-work-external {\n    display: inline-block;\n    margin-left: 0.2em;\n    font-family: Arial, Helvetica, sans-serif;\n    font-size: 0.9em;\n    font-style: normal;\n    font-weight: 400;\n    font-variant-emoji: text;\n    line-height: 1;\n    text-decoration: none;\n  }\n\n  @media (max-width: 767px) {\n    #aratama-work-google-ai-mode {\n      padding: 12px 4px 56px;\n      font-size: 16px;\n    }\n\n    #aratama-work-google-ai-mode h2 {\n      margin-top: 44px;\n    }\n  }\n<\/style>\n\n<article id=\"aratama-work-google-ai-mode\" lang=\"en\">\n  <p>Generative AI creative production was delivered for \u201cCheer on Samurai Japan with Google: \u2018I Don\u2019t Know the Rules,\u2019\u201d a TV commercial introducing AI Mode in Google Search.<\/p>\n\n  <p>An AI director and specialist AI creators worked together to develop visual assets aligned with the campaign concept, the commercial's overall tone, and the requirements of the wider production.<\/p>\n\n  <h2>Project Overview<\/h2>\n\n  <p>The commercial introduces AI Mode in Google Search, available through smartphone and desktop Web browsers, while explaining baseball rules in an approachable and engaging way for viewers who may be unfamiliar with the sport or major international tournaments such as the World Baseball Classic.<\/p>\n\n  <p>Rather than treating generative AI as a standalone production tool, the project connected AI creative direction, specialist creators, and an established commercial-production workflow. This structure allowed generative visuals to function as part of a cohesive advertising concept.<\/p>\n\n  <h2>Scope of Work<\/h2>\n\n  <h3>AI Creative Direction<\/h3>\n\n  <p>The campaign objectives and directorial approach were translated into a defined role for generative AI, including the visual direction, production process, and responsibilities of each creator. Coordination across multiple contributors helped maintain consistency and quality throughout the work.<\/p>\n\n  <h3>Generative AI Video Production<\/h3>\n\n  <p>A specialist production team was assembled through the AI Creators network to develop generative visual material for the commercial. The process involved generation, selection, refinement, and finishing, preparing each asset for integration into the wider TV production.<\/p>\n\n  <h2>Production Approach<\/h2>\n\n  <p>The project demonstrates a collaborative model in which an AI director establishes the creative framework and specialist creators contribute their respective techniques within it. Human direction, generative production, review, and post-production are connected as a single workflow rather than treated as separate processes.<\/p>\n\n  <h2>Credits<\/h2>\n\n  <p><strong>Client \/ Production<\/strong><br>AOI Pro.<\/p>\n\n  <p><strong>AI Creators<\/strong><br>Lyn \/ kasamacura<\/p>\n\n  <p><strong>AI Director<\/strong><br>aratama \u749e<\/p>\n\n  <p>\n    <a href=\"https:\/\/en.ai-creators.tech\/news\/highlights\/google-aimode\/\" target=\"_blank\" rel=\"noopener noreferrer\">View the full production highlight<span class=\"aratama-work-external\" aria-hidden=\"true\">&#x2197;&#xFE0E;<\/span><\/a>\n  <\/p>\n<\/article>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":7351,"template":"","meta":{"footnotes":""},"work-types":[],"class_list":["post-7342","portfolios","type-portfolios","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios\/7342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios"}],"about":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/types\/portfolios"}],"version-history":[{"count":3,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios\/7342\/revisions"}],"predecessor-version":[{"id":7680,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/portfolios\/7342\/revisions\/7680"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/media\/7351"}],"wp:attachment":[{"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/media?parent=7342"}],"wp:term":[{"taxonomy":"work-types","embeddable":true,"href":"https:\/\/aratama.tech\/en\/wp-json\/wp\/v2\/work-types?post=7342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}