{"id":933,"date":"2021-12-20T15:15:21","date_gmt":"2021-12-20T06:15:21","guid":{"rendered":"https:\/\/kotowari.tech\/?post_type=portfolios&p=933"},"modified":"2026-08-21T16:45:57","modified_gmt":"2026-08-21T07:45:57","slug":"designfesta","status":"publish","type":"portfolios","link":"https:\/\/aratama.tech\/en\/works\/designfesta\/","title":{"rendered":"Design Festa Growth & Digital Strategy"},"content":{"rendered":"\t\t
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Overview<\/div>\n
Design Festa is one of Asia\u2019s largest international art events, welcoming anyone presenting original work without judging by age, nationality, genre, or professional status.
\nAs the business lead, Seiichi Sato drove a digital-first growth strategy across the event and its related businesses.<\/h5> \n\n<\/div>\n\n\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Challenge<\/div>\n

The organization needed stronger digital marketing, new services, additional Web expertise, effective management of an international team, and closer coordination across its event, gallery, caf\u00e9, and related operations.<\/p> \n\n<\/div>\n\n\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Approach<\/div>\n

    \n
  • Developed staff, recruited specialists, and managed a multicultural team<\/li>\n
  • Launched new events and strengthened social and influencer marketing<\/li>\n
  • Produced websites and landing pages, managed advertising and CRM, and developed media partnerships and PR<\/li>\n
  • Led creative direction and photography across campaigns and services<\/li>\n<\/ul><\/p> \n\n<\/div>\n\n\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Outcome<\/div>\n

    Through integrated O2O experience design, digital marketing, media planning, creative direction, and organizational management, Design Festa grew to engage approximately 36,000 exhibiting artists and 210,000 visitors annually during the period covered by this case study.<\/h4> \n\n<\/div>\n\n\n\n\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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