Supported avex artists entering SHOWROOM and developed a new MCN business around live-streaming operations, events, and fan engagement.
Overview
We supported the entry of avex idol groups SUPER☆GiRLS, Wasuta, and Chubbiness into SHOWROOM, one of Japan’s leading live-streaming platforms.
The engagement also established a new multi-channel network business for artist support and platform operations.
Approach
Onboarded avex-affiliated idol groups to SHOWROOM
Created and managed organizer accounts
Directed and produced live-streaming events and content
Supported artist marketing, staff development, and day-to-day management
Outcome
The project expanded the participating artists’ listener and fan communities, delivered events with avex Artist Academy, and established revenue-generating live-streaming campaigns.