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SHOWROOM MCN & Live-Streaming Growth

Business Model B2B2C
Year 2017'8 - 2018'12
Scope New Business Development
Supported avex artists entering SHOWROOM and developed a new MCN business around live-streaming operations, events, and fan engagement.
国内最大級のライブ配信アプリ公式オーガナイザー参入(MCN)
国内最大級のライブ配信アプリ公式オーガナイザー参入(MCN)
国内最大級のライブ配信アプリ公式オーガナイザー参入(MCN)
国内最大級のライブ配信アプリ公式オーガナイザー参入(MCN)
国内最大級のライブ配信アプリ公式オーガナイザー参入(MCN)
Overview
We supported the entry of avex idol groups SUPER☆GiRLS, Wasuta, and Chubbiness into SHOWROOM, one of Japan’s leading live-streaming platforms.
The engagement also established a new multi-channel network business for artist support and platform operations.
Approach

  • Onboarded avex-affiliated idol groups to SHOWROOM
  • Created and managed organizer accounts
  • Directed and produced live-streaming events and content
  • Supported artist marketing, staff development, and day-to-day management

Outcome

The project expanded the participating artists’ listener and fan communities, delivered events with avex Artist Academy, and established revenue-generating live-streaming campaigns.