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Crypto Tax Product Marketing & UI/UX

Business Model B2C / B2B
Year 2018'7 - 2019'6
Scope Web Marketing / UIUX Design
Built an internal Web marketing function and improved the user experience for a cryptocurrency tax product developed by a blockchain startup.
仮想通貨税務プロダクト
仮想通貨税務プロダクト
仮想通貨税務プロダクト
仮想通貨税務プロダクト
Overview
We helped a cryptocurrency and blockchain startup establish a marketing team for its cryptocurrency tax product while improving the product website’s user experience.
Approach

  • Created personas and customer journey maps
  • Launched an owned-media program and built a content SEO operation
  • Designed UI/UX improvements
  • Supported search and social advertising, affiliate programs, CRM, and monetization
  • Trained the internal team to operate the program independently

Outcome

Relevant cryptocurrency-tax keywords gained stronger search positions, while product conversions and conversion rates improved.
The project also established sustainable internal systems for media operations, advertising, and creative production.

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