B2B Content SEO & Media Growth
Content SEO and editorial direction for a leading content-marketing company and a B2B media platform supporting back-office cloud services.
Overview
Working with a leading content-marketing company, we directed a B2B owned-media platform designed to build awareness and generate leads for cloud services used by accounting, HR, and general-administration teams.
Approach
- Developed personas and customer journey maps
- Built keyword portfolios and proposed editorial themes
- Planned content across operational efficiency, accounting guidance, news, and downloadable resources
- Directed writers and proofreaders and established an article-editing workflow
Outcome
