Custom Ceramics E-Commerce Rebrand
Rebranding and growth support for a manufacturer producing custom ceramics and OEM tableware for cafés and apparel brands.
Overview
We led the rebranding of First Sting, a manufacturer with its own workshop and skilled craftspeople producing custom ceramics, café tableware, and OEM lifestyle goods for clients throughout Japan.
Challenge
The business needed to respond to changes in search rankings, improve the cost efficiency of outsourced advertising, and create a higher-value service offering.
Approach
- Reviewed the existing user experience and implemented site-wide technical and on-page SEO
- Planned a new service and repositioned the brand for a premium market
- Brought owned-media and digital-advertising operations in-house
- Advised and developed the internal team responsible for growth
Outcome
